Resources
Here are key Core Customer Metric related knowledge resources.If you have published research, reports, white papers, videos etc. addressing Core Customer Metrics that you’d like to share and add here please use the Contact Us form on the About page.
-[ Publications ]-
Net Promoter Score / Customer Loyalty
- For Good Measure - Executive Briefing Article in Marketing Management Magazine Jan./Feb. 2007 by D. Randall Brant, Vice President, Customer Experience & Loyalty of Maritz Research
Customer Experience
- Delight or Defection: The Pivotal Role of People Inside the Customer Experience - Maritz Research White Paper
-[ Webcasts ]-
- Webcasts / Internet Radio / Archived Webcasts
The following is a list of archived Webcasts and Internet Radio segments that can be accessed over the Internet presented by Maritz Research:
Webcasts | Internet Radio
-[ Videos ]-
- Tesco - Try a Bag for Life (YouTube video)
- Tesco is launching a multimillion pound TV campaign to get people to use fewer plastic bags when they shop. The campaign promotes Tesco’s new policy of offering “green” Clubcard points for consumers who refrain from asking for new plastic bags. Is there a “Green” opportunity to improve your Loyalty Core Customer Metric?
