Archive for Archive for June, 2008
Wanna Buy a Checking Account?
A recent study from Thunderhead Communications shows that loyalty to financial services companies hovers in the 16% - 17% range. Further, more than six in ten financial services customers say they are actively looking to switch banks or insurance companies in the next year or so.
Yikes. With numbers like that, and with the […]
Repeat Business is Online Retail’s Core Customer Metric
In a study released recently by MarketLive, research confirms the importance of repeat business to online retailers. Many online (and off line) retailers focus strictly on acquiring new customers, often in the mistaken belief that volume is the name of the game.
This work indicates that it’s the size of the online basket that makes all […]
