Archive for Archive for May, 2008
Social Media Usage: Part of a Robust Core Customer Metric?
A study released by the Society for New Communications Research discusses how Social Media (i.e., blogs, online rating systems and discussion forums) is not only an important bellwether for consumers making decisions about a brand, but also as an indication of loyalty to a brand.
Consider this scenario: You’ve just purchased the cool new MyVu video […]
