Archive for Archive for April, 2008
Business To Business Core Customer Metrics
The Corporate Executive Board recently studied Customer Loyalty from a business to business perspective. One of the major conclusions is that, in many cases, switching business to business suppliers is so hard to do, the fact that a customer is buying from you (behavioral loyalty) doesn’t mean they are emotionally invested in that behavior. Also, […]
Zen and the Art of Motorcyclist Hospitality
I love it when my personal and professional life converge.
The Wise Marketer reports that Harley-Davidson and Best Western are co-promoting a loyalty program aimed at H-D motorcyclists. Benefits include, according to the article, “special wipe-down towels at check-in, access to a bike wash, tar remover, lip balm and sun tan lotion” among other things.
Why […]
Customer Lifetime Value (CLV) as a Core Customer Metric
The latest edition (3 April 2008) of The Wise Marketer newsletter has some nice discussion regarding the idea of Customer Lifetime Value as a Core Customer Metric that is predictive of profits. (Sign up for your own copy at the link above, or if you have some cash laying about, about $2,300 in the US, […]
