Archive for Archive for February, 2008
The Law of Diminishing Customer Returns
John Todor (author of “Addicted Customers: How to Get Them Addicted to Your Company”) was discussing an interesting notion — for a given value proposition, for every customer you add, the value of these incremental customers diminishes over time. He quotes author Merlin Stone, author of “The Law of Diminishing Customer Returns,” making the […]
Duh! Unhappy Customers Can Ruin Your Business
Here’s one website/ blog where you don’t want to find out that your Customer Experience has failed: PissedConsumer.com
Yes, there’s a website dedicated to giving unhappy consumers voice. These customers name names, tell their sides of the story and potentially reach thousands of other people. I’m betting that you aren’t going to print […]
