Archive for Archive for January, 2008
Linking to Business Results: The Holy Grail?
We’re receiving many more requests from clients who are interested in linking aspects of their customer experience research to their business results. Some of these requests are defensive: the marketing research group is trying to justify the customer experience research expenditure by showing how it drives results. Or, management has tied a rather hefty bonus […]
Core Customer Metric - Knowing What is Best to Measure
What is your organization’s Core Customer Metric?
Is it a customer satisfaction or loyalty index, or something else? A Core Customer Metric (CCM) may be one of your company’s most important performance measures. It is critical to company growth and success in developing and implementing customer strategy.
This website and blog is dedicated to discussion and […]
Core Customer Metric Always, All Ways?
Core Customer Metric…
What thoughts, images, ideas or feelings come to mind when you see or hear Core Customer Metric?
What exactly is a Core Customer Metric?
A Core Customer Metric is a key measure of how strongly customers embrace your brand, and how committed they are to continuing to buy from or to do business with you.
Ideally, […]
