CoreCustomerMetric.com Welcomes the AMA!
D. Randall Brandt, PhD, known to us as Randy Brandt, discussed the ins and outs of selecting the RIGHT core customer metric for businesses with the American Marketing Association on Marketing News Radio, March 5, 2008.Listen in to our illustrious Blogger in Chief as he shares a career’s worth of insightful industry knowledge, practical experience and the endgame of knowing what is best to measure. The teaser blurb:
“Conventional managerial wisdom holds that managing customer satisfaction, value, and loyalty makes good business sense because it leads to repeat purchasing, increased share-of-wallet, positive word-of-mouth, and a number of other favorable financial and business outcomes. In fact, faith in these alleged benefits has led many organizations to seek a measure – a Core Customer Metric – that can be used as a barometer of customer affinity, and as a leading indicator of business results. So, what is the best Core Customer Metric for your organization?”
The archived broadcast is Here, or visit Marketing News Radio or www.marketingpower.com and search for Core Customer Metric.
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