Core Customer Metric - Knowing What is Best to Measure
What is your organization’s Core Customer Metric?Is it a customer satisfaction or loyalty index, or something else? A Core Customer Metric (CCM) may be one of your company’s most important performance measures. It is critical to company growth and success in developing and implementing customer strategy.
This website and blog is dedicated to discussion and community around Core Customer Metrics, and knowing what is best to measure.
There has been a huge surge of interest in core customer metrics, indexes and scores and our goal will be to provide balanced experience and knowledge, sort out controversies and discuss how we should be talking about various core customer metrics. You can look forward to valuable information, lively discussions, debates, and surprises. We welcome your thoughts, post comments, participation and feedback.
If your work involves customer relationships, you’ll find value here. Register to become a community member, receive news and give us your thoughts. Pull up a chair, invite your customer-focused colleagues in market research, consumer insights, customer loyalty, marketing communication, brand management, product development, quality, customer service, sales and management to join us, add your comments, and help spread the word.
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