About
Your Core Customer Metric (CCM) is your most important customer measure. It drives your growth and customer strategy. This website and blog is dedicated to discussions and community around Core Customer Metrics and knowing what is best to measure.There has been a huge surge of interest in customer metrics, indexes and scores and our goal with Core Customer Metric will be to provide balanced experience and knowledge about various core customer metrics. You can look forward to valuable information, lively debate, and surprises.
Maritz Research is helping to sponsor and present CoreCustomerMetric.com to give you the knowledge to help your organization improve its customer value, relationships, results and revenue.
If your work involves customer relationships, you’ll find value here. Register to become a community member, receive news and give us your thoughts. Pull up a chair, invite your customer-focused colleagues in market research, consumer insights, customer loyalty, marketing communication, brand management, product development, quality, customer service, sales, management etc. to join us, add your comments, and help spread the word.
D. Randall Brandt, Ph.D.
VP of Customer Experience and Loyalty, Maritz Research
Randy has assisted more than 180 firms in Asia, Australia, Europe, and North America. He assists in designing and implementing ways to measure and manage customer experience and loyalty, as well as employee experience and engagement. He also has helped numerous organizations link their customer and employee measures to business processes and results.
Randy regularly shares Maritz Research developments through publications, webinars, and conference presentations. He has made more than 200 conference presentations worldwide, and has published articles in a variety of academic and professional journals.
Eric S. Levy
Director, Research Services
Customer Experience & Loyalty Research, Maritz Research
Eric S. Levy provides both guidance and support to Maritz clients and colleagues in connection with the design and management of customer experience and loyalty research programs. In this role, Levy provides expert analytical, technical, and marketing support to implement and deliver proprietary and custom research to customers across all Maritz Research Sectors. As a member of Maritz’ Research Leadership Council, Levy participates in enterprise wide initiatives to maintain the advancement of research science within Maritz and to its customers.
Prior to joining Maritz Research in 2001, Levy was Senior Vice President, Market Position, at Bank of America where he managed a team responsible for brand and communications research, market share, customer satisfaction, knowledge management, and internal research. Levy also held senior level research positions at NationsBank and at Widener-Burrows & Associates, a research company. Early in his career, Levy was Regional Marketing Director in the Southeast with Ringling Bros. and Barnum & Bailey Circus.
Levy graduated from Towson University in 1985 with a degree in business administration.
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